Our Practitioners

Some of the world's best sales coaches, trainers, consultants and administrators have worked on SalesLabs client projects. Over the years some have retired. A few started their own consulting shops. Yet most continue to grow with us. They bring deep experience to our recurring assignments and to new customers. On this page we celebrate our past and current Lab Rats, team members, alumni and affiliates.


Nicholas READ

[Melbourne, Australia]  Nic founded SalesLabs to be a different kind of consulting firm: research-based, creative, ROI-focused, and always asking 'what if?'. Awarded the gold Business Oscar, he is a bestselling author and visiting professor whose concepts and products are syndicated in 50 countries.

Richard OWERS

[United Kingdom]  Rich is a creative lightning rod who asks the hard questions about sales effectiveness, makes everyone uncomfortable, then offers elegant solutions based on pragmatic common sense and experience. He is a master seller, popular trainer and Partner in the firm.

Pascal GUYOT

[Paris, France]   One of Europe's leading sales coaches, Pascal takes a data-driven approach to identify how to achieve the best revenue growth, for the lowest cost and risk. Through his company Alias Conseil he leads all rollouts of the cloud-based ROCKET sales coaching platform we invented.

Benjamin LAKER

[United Kingdom]   Professor of Leadership at Henley Business School, Ben is a Thinkers50 opinion leader who advises companies on the future of work and high-performance. He is a regular co-author and research analyst for our big ideas.

Jan FEDDERSEN

[Montana, USA]   They haven't made a film about the first woman to break every glass ceiling in Sales (but it would be about Jan). Now known as "The Coach's Coach", Jan shows professionals worldwide how to find balance, lead with integrity, and be as good as they're prepared to be.

Doug BOYLE

[Utah, USA]   A heavy hitter with IBM, Doug has the Midas touch to sales and team development. His subject mastery and old world charm make him a go-to resource for companies that want to lift sales or develop extraordinary leaders.

Greg HASKELL

[Tennessee, USA]   Greg has lifted performance for thousands of salespeople at Palo Alto Networks, Consolidated Communications, Nuance, Magnit, Netskope, and clients of OnTarget-Siebel Systems in the Americas, EMEA and Asia, after a sales career with Polycom, Avaya and AT&T. One of the greats.

John HARRIS

[Georgia, USA]   A regular in IBM's Hundred Percent Club, John joined TMS/Siebel and led the rollout of Target Account Selling to 50,000 IBM staff worldwide - still the largest Sales Transformation project ever undertaken. He has also advised AT&T, Cisco Systems and Microsoft and many others on sales growth.

Neil RACKHAM

[Virginia, USA]   Neil is an academic whose research on consultative selling was documented as SPIN Selling and other works. He has been in demand for half a century as a lecturer and consultant. Neil penned the Foreword to our first book Selling to the C-Suite, and has joined us on select client engagements.

Ann Marie HEIDINGSFELDER

[California, USA]   Former leader at GE Healthcare, Comcast, Dell, AT&T and HP Financial Services, Ann Marie is a member of the ICF, the Harvard affiliated Institute of Coaching, and the Society for Industrial and Organizational Psychology. She wrote The 20 Minute Sales Coach.

Kim KERSTEN

[California, USA]   After 35 years in Astra Zeneca managing corporate accounts, Kim served on several Boards before applying his skills to build start-ups in multimedia, digital marketing and personal branding. He is a brilliant coach to salespeople and managers.

Lisa CONTINI

[California, USA]   Lisa has led  worldwide sales training and  enablement for Informatica, Saba, Imperva, Palo Alto Networks, Redis and Cockroach Labs. She offers keen insights into the challenges of sales performance, and is a natural sales coach.

MaryAnn DeRICO

[California, USA]   With a reputation for excellence in marketing and account management at Roche, Genentech, BMS, Shire, Grifols and Horizon, MaryAnn is an upbeat coach whose expertise is now applied in the Pharma sector for launching new products into specialized niche markets.

Jim HYNES

[Pennsylvania, USA]   At Reed Elsevier and McGraw Hill, Jim excelled in change adoption and sales effectiveness. As Director of Content, he authored sales courses certified by the American Council on Education with university credits, for the Virtanza Sales Career Pathways Platform.

Robert ZUCKMAN

[Georgia, USA]   Bobby is a fireball of energy, with sales leadership experience at LexisNexis, Billback Systems, Computer Associates, Salesforce and Accenture. When we were ready to bring our unique sales analytics to the USA, he was our first choice to lead the charge.

Art FROMM

[Pennsylvania, USA]   Mastering the technical account manager role with Union Carbide, Intergraph and other F500 firms, Art has extensive experience getting sales, presales and management onto the same page. He runs Team Sales Development Inc which provides tools to qualify technical sales and run great demos.

John OUTLER

[Georgia, USA]   Designer of all collateral for Target Account Selling, Enterprise Sales Process, and Executive Selling, John turned our early products into works of art and made Excel do things nobody knew it could for our first sales tools. Such a smart guy! He now owns Gin Press, a boutique design and publishing firm.

Mark LINDSAY

[North Carolina, USA]   After a sales career with Xerox, Mark joined Pace Sales & Marketing plus The TAS Group as a trainer. He owns Priority Management Associates and teaches time management and optimization. Mark is a gifted facilitator of our opportunity management and sales manager development programs.

JJ SONG, PhD

[Yongin, South Korea]  All the major sales training companies turn to JJ to run their classes in South Korea. He is a seasoned CEO, a skilled coach, teacher and leader, and head professor of Korea's only Sales Management program taught at the graduate level. He always enhances every project we have worked on together.

Anne AN

[Beijing, China]  Anne ran Hewlett Packard Education, and built the business from nothing into the top IT education provider in China. We partnered to design its sales and sales management curricula. This was taught to all leading State-Owned Enterprises. Anne now applies her corporate skills in the higher education sector.

Simon CHEN

[Shanghai, China]   Simon was instrumental in assisting our entry to Shanghai via our JV with Cross-Bridge, where he served as our China CEO. He has since been Vice GM at SISU university, director at inVentiv Health, PDI Ninth House, and is now Principal and Director of Client Solutions at Korn/Ferry International.

Christiana YIANNAKOU

[Cyprus]  Starting her career training others on body language, sales pitch creation and cold calling skills, Christiana edited face-to-face presentations and call centre recordings that our voice analytics system captured, so our coaches could analyze and score our clients' salespeople's real skills in action.

Jens MÖLLER

[Bavaria, Germany]   Jens built his career in HR process development and consulting to call centers, which he expanded to field sales and management for clients in Germany. Jens became our coaching coordinator and project manager for large German-speaking projects in 2011.

Benjamin FREIMUTH

[Dresden, Germany]   Ben doesn't waste time. He applies feedback to sales calls in real-time, identifies gaps, and coaches salespeople in a direct, honest and supportive way. Ben has been one of our most popular mentors to German-speaking teams.

Jürgen BOHLÄNDER

[Dresden, Germany]   After a career with Allianz, AXA and KohlPharma in customer service, quality management and as COO, Jürgen started Gobeyond Partners to consult on CX, optimization and change management. He has been a popular sales coach to our clients in the DACH region.

Patrick CASSAIGNE

[Orléans, France]   A developer of coaching to build soft skills, teamwork, communication and better management, Patrick has been a popular sales skills coach to our French-speaking clients in Europe and Canada. He runs ITG Learning as a private venture.

Gerard VIGUET

[Paris, France]   A graduate of the Neoma Business School and fluent in French, English and Spanish, Gerard is a former General Manager of Interquad and Toplog France. He was consulting director for Siebel OnTarget, before forming Global Value Consulting as a boutique advisory and coaching firm.

Max ENGEL

[Paris, France]  Max is high energy, and throws himself into every client project. For one of our clients where Max was part of the French coaching team, 84% of salespeople improved their selling skills, and achieved 28% revenue growth in a market that was only organically growing by 4%. Wow!

Jillian UPTON

[Brisbane, Australia]   When SalesLabs spun off from EY, Jill served as global operations director based in the USA to coordinate our work with clients across a dozen countries. After we hit our stride, she returned to a stellar career in Australia's fintech, marketing and wine industries, and co-hosts a popular radio show.

Derek BELL

[Sydney, Australia]   Derek managed logistics and reporting for our sales transformation projects with Alcuin, ASK Learning, Siebel/Oracle and EY at major customer sites. He now helps clients maximize their implementation of the Oracle Eloqua marketing cloud as a Director at MarketingCube.

Vivek KAUSHAL

[Bengaluru, India]   Vivek opened our software lab in Chandigarh and recruited a crack team of software developers to build the beta and production versions of our ROCKET sales coaching platform for Mac, PC, Android and iOS devices. His work won the coveted Stevie Award for Best New Product.

Steve BUCHALTER

[Knysna, South Africa]   We recruited Steve as a local trainer for our partnership with ThinkSales in Johannesburg, then later engaged him as a remote sales coach for clients in Europe. He helps people gain insights into their current strengths, gaps and upside potential. Quality all the way.

Do you have what it takes?

If you've enjoyed a great career in sales, sales management, consulting and/or executive leadership, and have a demonstrable track record in sales coaching, enablement, change management, analytics or software product management . . . and if you feel the sales effectiveness market is overdue for an overhaul, we'd like you on our radar.


We're building our next generation of revenue growth experts to join us on client projects, learn the ropes and one day take the reins. We're particularly keen to expand our network of practitioners on the continents of Africa, Latin America and North America in locations like Ontario, the Pacific Northwest, and West South Central. Use the form below to get in touch.

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